about POCUS

STORYTELLING STREETWEAR

Our goal is to design streetwear that brings people closer together. How do we do that? We create designs that tell stories, just like in a movie. When someone sees you in your shirt or hoodie, they get to see the trailer. Because of the similarity to well-known personalities, the main actors so to speak, each design instinctively arouses interest. Your job is then to tell the story of the movie. We provide you with all the information you need to slip into the leading role.

POCUS tells a story in every design. The stories are inspired by the stories of the most influential personalities in pop culture. These come from music, sport, film, entrepreneurship, politics and so on. Our designs combine small excerpts to tell their very own story.

Your benefit? The trailer attracts viewers who want to hear your “movie”. You can simply get started and tell everything about the design that your counterpart is already interested in. The perfect ice-breaker.

Some of our designs also contain a message to anyone who takes a closer look. Sometimes it's comeback stories, sometimes it's about the courage to just go for it and so on. We'll keep you up to date on our Instagram channel.

Our hoodies and shirts are made from 100% organic cotton so that you can feel comfortable in our shirts and keep a clear conscience. We also work exclusively with partners who share our values and strive for fair working conditions and environmental standards.



Have fun wearing and being addressed