let's talk about: MIKE
Picture this: Brooklyn, 1966. A tough kid named Mike grows up in a rough neighborhood, takes a lot of beatings and - yes, he goes a little astray. What comes of it? One of the wildest, most breathtaking stories in modern sports history.
Mike's life is a constant battle - in the ring and beyond. His story shows what a life in "fight mode" does to a person: the highest highs, the lowest lows, and everything in between.
Let's jump to 1997, Las Vegas, June 28th. Tyson vs. Holyfield, second round. Holyfield hits Tyson with a hard headbutt and everything goes red for Mike. The legendary "IRON BITE" occurs: Tyson bites off a piece of Holyfield's ear. The sporting world stands still. This moment? A legend that will remain in the history books forever!
Mike Tyson gives the impression that he has lived several lives. No matter how many times he gets knocked down, he always gets back up. Living proof that no matter how hard and chaotic life can be, whoever gets back up wins.
And that's where our "WHITE TIGER EAREALS" come in - the cereal that gets you "off the ropes"! Inspired by Tyson's incredible journey, his love for his tigers (yes, one of them was white!) and all of life's crunch time moments. So go ahead, take a bite and be ready!
Everything revolves around scandals
POCUS is about more than fashion - here, clothing becomes a narrative and streetwear becomes an expression of a culture that connects. Our designs are inspired by the most influential stories and personalities in pop culture and let you experience these stories in a whole new way.
In addition to style, we focus on sustainability: Our hoodies and shirts are made from 100% organic cotton and meet the highest environmental and fairness standards.